UNSEEN 3 PTS

אנסין 3 נקודות

Vocabulary   –   אוצר מילים 

 

VERBS פעלים

Imagine לדמיין

Appear להופיע

Contact ליצור קשר

Warn להזהיר

Prefer להעדיף

Nouns שם עצם

Ads פרסומות

Advertisement פרסומת

Sign שלטים

Event אירועים

Product מוצר

Garbage זבל

Others  שונות

Especially

 באופן מיוחד

In addition בנוסף

Against נגד 

   

Read About It In Space

Tall buildings with bright lights at night are a magical sight. In fact, it is one of the attractions of North America's big cities. However, few people are aware that those brightly lit buildings also have a dark side to them: they can be very dangerous for the millions of birds flying through those cities during migration season. 

II 

Twice a year, in spring and autumn, millions  of birds fly through the skies of North America. In the spring they fly north and in the autumn they fly south. Many of them are nocturnal birds, meaning they travel at night. When they fly near buildings, the bright lights in the windows often confuse them. They crash into the walls or into the glass windows and get hurt. Other birds lose their sense of direction and fly around in circles until they get so tired that they fall to the ground. According to experts, as many as 100 million birds are harmed every year in North America because of nighttime lights. In the city of Chicago alone, thousands of birds are found injured or dead every day during the migration season. 

III 

Chicago was one of the first cities to try to solve the problem with its "Lights Out" program. As part of this program, building managers in tall office buildings are encouraged to switch off the lights late at night during the migration season. People who live on the upper floors of tall buildings are reminded to turn off their lights before going to sleep. By taking these steps, they save on electricity so they also pay less for it. Although there is still much to do, this program has had some success: there are fewer dead or injured birds in Chicago. Other cities, like Toronto, have similar programs but they are managed by environmental groups alone, while in Chicago, the city authorities participate in managing the program. IV 

 

As Toronto environmentalist Michael Mesure points out, light pollution hurts not only birds but other wildlife too. It even prevents people who live in the city from being able to see the stars. So the "Lights Out" program may have benefits far beyond helping migrating birds.

Questions on Unseen –   שאלות  

1. In paragraph I we learn (–). 

i) why there are signs on the roads 

ii) where we may see ads in the future 

iii) which ads appear on buses 

(7 points) 

 

2. Give ONE example of an ad for a product that you might see in the sky in the future. (paragraph I)     ANSWER: …………………………………………………………………………………………………………………

(7 points) 

 

3. What is the advantage of advertising in space? (paragraph I) ANSWER: …………………………………………………………………………………………………………………

(7 points) 

 

4. StartRocket is mentioned in paragraph II because (–). 

i) it can put ads in space 

ii) it can advertise on the Moon 

iii) it makes many ads for the United States 

(7 points) 

 

5. Why might governments want to use the technologies mentioned in paragraph II? ANSWER:……………………………………………………………………………………………….. .

(10 points)

 

 

 

6. If a business wants to advertise on the Moon it can contact (–).  (paragraph II) 

i) the government 

ii) the StartRocket company 

iii) a company in Japan (7 points) 

 

7. PUT A √ BY THE TWO CORRECT ANSWERS. Why are some people against ads in space? Because (–). (paragraph III) ……. 

i) some people prefer to see ads only in newspapers ……. 

ii) the ads will leave a lot of garbage in space ……. 

iii) they think governments shouldn't put ads in the sky ……. 

iv) scientists will have problems studying space ……. 

v) some people don't like to see ads anywhere 

(2×9=18 points) 

 

8. The writer thinks that in the future (–). (paragraph III) 

i) there will probably be ads in space 

ii) people will want to see ads in space 

iii) scientists will put ads in space 

 

(7 points)

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